Product Launch for Dell 14 Premium | Dell Technologies
The objective was to create awareness for Dell 14 Premium, the same XPS 14 products we currently have, just with a new name. In addition to Art Directing the video shown below, I also helped with imagery and design decisions on the full page
My role: Art Director
Credits: CCL Carolina Sandoval ACD Zach Stevens, CW Mack Blake, Video Producer Erica McCarley CGI Vendor HMX
Dell PCs & Accessories video | Dell Technologies
The goal for this project was to introduce the new naming convention for Dell laptops and accessories. As a contributing Art Director, I helped with the storyboarding using AI, screenfills on the products, picking talent, clothing and environment choices. I also helped with imagery and design decisions on the full page. (There is no sound to this video.)
My role: Art Director
Credits: CD: Cristina Reyna-Neel, ACD Carlos Cortez, AD Karina Prado, CW Daniel Miller, Video Producer Erica McCarley, Director Jason Uson
ZERO - Customer Story OA | Dell Technologies
ZERO, a vertical farming company, partnered with Dell Technologies to help revolutionize the farming industry. This campaign was to promote the partnership.
My role: Art Director
Credits: CD Debbi Smith ACD/AD Josh Cornett, CW Caroline Nelson AM Shawn Bailey
Work and Learn From Anywhere Security video | Dell Technologies
Professionals working from diverse locations, showcasing how Dell’s end-to-end security portfolio safeguards IT infrastructure and protects end-user workspaces, no matter where work happens.
My role: Art Director
Credits: ACD/AD Kim Reed, CW Mac Blake AM Alma Dodson CD Debbi Smith ECD Robert Oas